How Bumper Ads Can Help Your Business Grow
August 4, 2023
How Bumper Ads Can Help Your Business Grow
Bumper ads are short, unskippable video ads that are perfect for increasing brand awareness. They are only six seconds long, but they can make a big impact. In this guide, we will discuss the benefits of bumper ads and provide some best practices for creating effective campaigns.
Benefits of Bumper Ads
Increased brand awareness: Bumper ads are a great way to introduce your brand to new audiences. They are also effective for reminding existing customers about your products or services.
High viewability and completion rates: Bumper ads are highly viewable and complete rates. This means that viewers are more likely to see and watch your ad in its entirety.
Cost-effective: Bumper ads are a cost-effective way to reach a large audience. They are priced on a CPM (cost per thousand impressions) basis, which means you only pay when someone sees your ad.
Flexible targeting: Bumper ads can be targeted to specific demographics, interests, and even keywords. This allows you to reach your target audience with laser precision.
Best Practices for Creating Effective Bumper Ads
Focus on a single message: Bumper ads are short, so it is important to focus on a single message. What do you want viewers to remember about your brand after watching your ad?
Keep it simple: Bumper ads should be simple and easy to understand. Avoid using complex messaging or visuals that can be confusing to viewers.
Start with something eye-catching: The first few seconds of your ad are crucial for grabbing the viewer’s attention. Start with something eye-catching to make an impact.
Custom create it for the length: Bumper ads work best when specifically built for the six-second format. Instead of cut-downs or even cut-outs from longer ads, consider how they can bring something to the story that might normally be left out.
Let details shine: Bumpers are great for highlighting product features and campaign details. Headlines, taglines, and product shots can be effective in delivering a message in a short amount of time.
Budget time to establish the ad and stick to the landing: The ad should have a clear beginning, middle, and end, and the message should be delivered effectively.
Conclusion
Bumper ads are a powerful tool for increasing brand awareness and reach. They are short, unskippable , and cost-effective. If you are looking for a way to reach a large audience with your brand message, bumper ads are a great option.